BRIEF:

Keen cares a lot about sustainability, social impact, and making quality gear. However, those values don’t always come through in the slick visuals of a standard shoe advertisement.


END RESULT:

This endtag brings their focus on authenticity through handcrafted elements and paper textures. The endtag has an analog feel that reflects both the brand’s commitment to all-around good gear while highlighting their commitment to reducing environmental impact in a clear and memorable way.