Manila Tourism
-> Client:
Self-initiated
-> Skills:
Visual Identity
Packaging
UI/UX
-> Programs:
Photoshop
InDesign
Illustrator
Figma
Self-initiated
-> Skills:
Visual Identity
Packaging
UI/UX
-> Programs:
Photoshop
InDesign
Illustrator
Figma
BRIEF:
Manila’s tourism identity can feel outdated or disconnected from younger audiences, missing the city's energy and cultural depth by relying on common imagery.
END RESULT:
This rebrand draws on Metro Manila’s vibrancy through paghabi-inspired patterns. Paghabi is the Filipino word for weaving, and this rebrand draws from that history by using a weave-inspired tile for the main visual identity. Along with bold typography and playful color, this refresh creates an engaging identity that resonates with a new generation of travelers while still honoring the Philippines’ rich indigenous history.
Manila’s tourism identity can feel outdated or disconnected from younger audiences, missing the city's energy and cultural depth by relying on common imagery.
END RESULT:
This rebrand draws on Metro Manila’s vibrancy through paghabi-inspired patterns. Paghabi is the Filipino word for weaving, and this rebrand draws from that history by using a weave-inspired tile for the main visual identity. Along with bold typography and playful color, this refresh creates an engaging identity that resonates with a new generation of travelers while still honoring the Philippines’ rich indigenous history.
This pattern tile is inspired by Paghahabi.
Paghahabi is the Filipino word for the art of weaving, but also means “the weaving or telling of stories.” By modernizing a traditional Metro Manila weave pattern, the identity calls back to both the new and old Manila.
The color scheme uses a coral pink as a primary color with 5 other secondary colors that can be used together to create patterns or in pairs to create bold color combinations.
Paghahabi is the Filipino word for the art of weaving, but also means “the weaving or telling of stories.” By modernizing a traditional Metro Manila weave pattern, the identity calls back to both the new and old Manila.
The color scheme uses a coral pink as a primary color with 5 other secondary colors that can be used together to create patterns or in pairs to create bold color combinations.